Monday 23 December 2013

The Music Industry: USB Drives as Promotional Tools

In the music industry it’s important to always find a new way to promote your music or artists. Otherwise, you’ll never grow upwards and outwards. Rewarding your fans for their loyalty is key in the music industry. Once someone has developed an appreciation for the music you put out they will typically remain fans. However, it is always good to do something kind for their continued support. 

USB drive

Fans are loyal. They buy CD’s, songs from iTunes, boost your visibility on YouTube, freely promote you every time they make a reference to you in their social media, buy posters etc. All of those items add up and some material items are not even reusable. So why not invest in something affordable, rewarding and functional?
USB drive
Bands like bestselling artist No Doubt and Fool’s Gold Records have taken advantage of custom USB Drives for those very reasons. They each worked with USB Promos to design a one-of-a-kind USB drive.

No Doubt decided to do a limited release of their new album, Push and Shove. The ABS plastic drive was designed to mimic a rubik's cube. It acted like one too- when you twisted the drive like a rubik's cube it revealed the actual USB.
Custom USB

 Fool’s Gold Records sold their limited edition album, “Loosies” on a custom cigarette shaped drive. It was made from rubber 3D PVC. Pulling off the filter revealed the USB.

Their drive was sold in a completely customized package as well:

 
Both clients provided USB Promos with the music files and we pre-loaded them onto the drives. When a DJ or fan received the custom drive they were able to download the complete album to their computers. Also, they were able to use the drive for personal use thereafter. While stickers fade, concerts become a memory and posters are outgrown- everyone needs a USB drive. It serves as a walking advertisement essentially.

For more information or ideas on how to others have used custom USB drives, take a look at our idea gallery.
Custom USB Drives


Saturday 14 December 2013

USB Promos: Promotional USB Drives in the Fashion Industry

Fashion trends change fast and that means you’ve got to keep your marketing tools up to date. Just as each season brings a new catalog for your business, it’s important to give your followers a new way to browse through it. Typically businesses mail out a thick paper catalog, but that is an outdated method.

Custom shape USB
Consumers are more visual and interactive in 2013. They like being presented new ideas with new methods. Flipping through the age old paper catalog might appeal to some, but the younger generations like anything communicated to them through technology. That’s why many companies are making the transition to putting their fashion catalogs online or even in a USB drive. A flash drive? That’s right. 

Custom flash drives

Nail Polish USB Drive by USB Promos

Marketing teams have stumbled upon another use for the traditional USB drive you save your documents to. Now you can actually customise the drive to look and feel like your brand. You can change the colors of casing, font, print your logo on it and preload data to the drive.

Actually, you can even have a custom shape drive made for your business. When it is finished it will look like a miniature replica of your logo or most famous product.

Custom shape lotion USB

Regardless of the style drive you choose, the sole idea behind it is to act as a promotional tool for your fashion or glamour business. After customizing your drive, you can have the new catalog preloaded onto the USB. Next, hand your custom USBs out at the next fashion show, event, mail them to loyal customers or even use it as a free gift for ordering. 

Custom shape USB
After the catalog has been looked through, the consumer can delete the data and use it as their personal flash drive. Every time they use the custom drive, he or she will think about your company. Not to mention all of the others who will see and want one when images of the “free cool so-and-so USB” pictures are uploaded to social media sites. Think of it as gorilla marketing on the cheap. 

Custom flash drives
To see some good examples check out this idea gallery by USB Promos. It’s loaded with the different ways people/businesses have used their drives.

Monday 9 December 2013

USB Promos Offers Smaller Wood USB Drive Orders on Etsy


USB Promos is the best at what we do. We have become one of the leading Custom Flash Drives and digital media product producers in our industry. With over seven years of experience we have refined the quality of our products, ordering process and service. As USB Promos strives for perfection we are regularly educating our team on new products, processes and ways to improve service. Therefore, we have taken the time to fully develop our brand experience in order to fully satisfy our clients by focusing on S.D.Q: